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Avoid Using These Kinds of Words in Your Brand Promise

It would be difficult to list out specific words to avoid when writing a brand promise. A word that is…

Six Steps to Creating a Content Marketing Strategy

You use content to support your marketing efforts. But are you reaping the benefits of a content marketing strategy? Content…

eBook Series: Video for Content Marketers

IT’S ART AND SCIENCE. It’s been said that baking is art and science. The same is true when creating a…

eBook: How to Create a Video Content Marketing Strategy

DECIDE TO BE AWESOME.  What is it about a great video? You know it when you see it. It captures…

eBook: Video SEO – How to Optimize Video for Search Traffic

GET DISCOVERED ON PURPOSE.  You’ve created great video content. Now make sure it’s found by the right people at the…

eBook: Video Mastery for a Content Marketing Program

Great video content should generate real business results. It can change perceptions. Build affinity for your brand. Convert skeptics into…

Infographic: Why Video Rocks

Simply put, people want to be shown. Not told. In our time-crunched world, video informs and entertains at the same time. It cuts through the clutter and communicates in a powerful way because you see it, you hear it and you feel it.

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