Marketers across the globe are being asked to create more content with smaller budgets. With proper strategy and planning, video can help you achieve that objective. Here’s how to make your video content dollars work harder for you.
1. Identify where video makes sense: Strategy
Video is a great communication tool. 75% of executives view business videos daily or more (B2B Trends in Mobile and Video Usage, Google/Forbes Insight, U.S., 2010) Review your content strategy and identify which messages make sense for video in your industry. Product demonstrations, testimonials, expert interviews and case studies are some examples that may work for you.
2. Plan for quantity: Economy of scale
In video marketing, quantity reduces cost – just like shopping at a convenience store and buying one soda versus a case at a wholesaler. After identifying the message or topics, plan for how many videos you will produce in a year. A template approach will reduce cost and time to completion such as reusing openers, closers, the graphics to display names, job titles and chapter or section introductions.