By Joe Tertel, Senior Digital Marketing Consultant
Last week at the first Facebook Marketing Conference (fMC), Facebook made some big announcements that will affect every brand that has a Facebook page. The main announcement that must be acted upon is that every brand page will transition to a Timeline layout. Timeline is Facebook’s new profile layout that allows you to highlight the photos, posts and events that help you tell your brand’s story.
Since many of you did not have two hours to attend the fMC webinar, here’s a summary of what you need to do to update your Facebook page and what these changes mean to you as a marketer.
Your Facebook page is where your brand connects with its fans by sharing news, posting events, gathering feedback and creating unique content. Similar to the transition Facebook has made for individual profile pages, brand pages will now have the Timeline. This transition will happen March 30, 2012. If you have a brand page, there are a few things that you need to do to be ready for this change.
Additional Facebook Resources
Introduction to Facebook Pages
Facebook Pages Introduction Video
Facebook Pages Training Course
Best Practices for your Facebook Page and Media Strategy
Best Practices by Verticals