Comments on: Stop. Think. Design. http://www.jplcreative.com/blog/index.php/2009/11/09/stop-think-design/ Blog - Strategic Communications & Digital Marketing Mon, 23 Jan 2012 17:14:17 +0000 hourly 1 By: Chelsie Markel http://www.jplcreative.com/blog/index.php/2009/11/09/stop-think-design/comment-page-1/#comment-171 Chelsie Markel Wed, 27 Jan 2010 21:23:47 +0000 http://blog.jplcreative.com/?p=249#comment-171 I think the pressure that you feel and time crunch you're under are common in the industry. What I find helpful is educating clients and colleagues on the design process... the actual steps that it takes to create great work... the better understanding they have when the next project comes in. Talk to them up front about the process, before design work begins. Let them know that there is time needed for ideation, layout and of course time needed for requested revisions. Using the creative brief helps as well. As you work together with the client to fill in the information, they start to see the thinking that goes into a design piece. I think the pressure that you feel and time crunch you’re under are common in the industry. What I find helpful is educating clients and colleagues on the design process… the actual steps that it takes to create great work… the better understanding they have when the next project comes in. Talk to them up front about the process, before design work begins. Let them know that there is time needed for ideation, layout and of course time needed for requested revisions. Using the creative brief helps as well. As you work together with the client to fill in the information, they start to see the thinking that goes into a design piece.

]]> By: George Francis http://www.jplcreative.com/blog/index.php/2009/11/09/stop-think-design/comment-page-1/#comment-169 George Francis Mon, 25 Jan 2010 19:09:29 +0000 http://blog.jplcreative.com/?p=249#comment-169 Too late that I visit this blog now but very well said Chelsie. In times like today the pressure a designer takes is just more than meaningless. A client want a brand identity overnight, a brochure up and going under the sleeve of their prospective customer minutes before the breakfast. Due to the mounting pressure and lack of time these days, most people what they do not realize is the rationale behind that colour used, the font that are used, a shape that is used. There is no reason for a particular element for being there in a communication tool. I come across this similar situation. What according to you will be a great thought to overcome this time crunch? Regards George Too late that I visit this blog now but very well said Chelsie. In times like today the pressure a designer takes is just more than meaningless. A client want a brand identity overnight, a brochure up and going under the sleeve of their prospective customer minutes before the breakfast. Due to the mounting pressure and lack of time these days, most people what they do not realize is the rationale behind that colour used, the font that are used, a shape that is used. There is no reason for a particular element for being there in a communication tool. I come across this similar situation. What according to you will be a great thought to overcome this time crunch?

Regards
George

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