A few days ago, LinkedIn announced a partnership with Twitter that would allow you, with the check of a box or the addition of a hashtag (#in or #li), to sync your Twitter account with your LinkedIn’s status updates. You will also have the ability to add your Twitter account to your LinkedIn profile. OK, so what’s the big idea?
To understand the big idea, we need to take a step back and understand the social media landscape. For a while now I’ve been preaching about the longevity of Twitter and its overall purpose in the landscape. I believe that casual Tweeters will eventually become tired of constant updates to everyone on every little thing and followers will become tired of reading every little move that everyone makes. Come on, if Miley Cyrus deletes her Twitter account, who else is there to follow?
Where Twitter is successful is when you can follow individuals and experts with similar interests. It provides the ability to add your opinion and experience to this conversation, furthering your expertise and knowledge of a particular subject. This is where the LinkedIn Twitter partnership succeeds. As LinkedIn’s co-founder Reid Hoffman and Twitter’s co-founder Biz Stone discussed, it’s “bringing the peanut butter and the chocolate together to make the perfect combination.”
Odds are, your LinkedIn updates contain conversations that you want to discuss with as many people as possible – like what you need help with or what you are working on. Sharing these updates with your Twitter followers will add to your expertise and help get the word out about what you’re doing. Twitter has its place for personal conversation but be warned, if you integrate your Twitter and LinkedIn accounts, be prepared to make smart decisions about what you share across these services because what’s acceptable to a follower on Twitter may not be to a connection on LinkedIn.
For anyone that uses Twitter for professional purposes, this partnership should be very exciting. Think of it this way, this partnership further presents your LinkedIn profile as a dynamic and living resume of your accomplishments and knowledge. It adds to your professional persona. It adds to your credibility. It exudes your expertise to your current employer, potential employers and other business professionals. If used correctly, it adds to your overall market value.
The LinkedIn Twitter Partnership – The Big Idea
A few days ago, LinkedIn announced a partnership with Twitter that would allow you, with the check of a box or the addition of a hashtag (#in or #li), to sync your Twitter account with your LinkedIn’s status updates. You will also have the ability to add your Twitter account to your LinkedIn profile. OK, so what’s the big idea?
To understand the big idea, we need to take a step back and understand the social media landscape. For a while now I’ve been preaching about the longevity of Twitter and its overall purpose in the landscape. I believe that casual Tweeters will eventually become tired of constant updates to everyone on every little thing and followers will become tired of reading every little move that everyone makes. Come on, if Miley Cyrus deletes her Twitter account, who else is there to follow?
Where Twitter is successful is when you can follow individuals and experts with similar interests. It provides the ability to add your opinion and experience to this conversation, furthering your expertise and knowledge of a particular subject. This is where the LinkedIn Twitter partnership succeeds. As LinkedIn’s co-founder Reid Hoffman and Twitter’s co-founder Biz Stone discussed, it’s “bringing the peanut butter and the chocolate together to make the perfect combination.”
Odds are, your LinkedIn updates contain conversations that you want to discuss with as many people as possible – like what you need help with or what you are working on. Sharing these updates with your Twitter followers will add to your expertise and help get the word out about what you’re doing. Twitter has its place for personal conversation but be warned, if you integrate your Twitter and LinkedIn accounts, be prepared to make smart decisions about what you share across these services because what’s acceptable to a follower on Twitter may not be to a connection on LinkedIn.
For anyone that uses Twitter for professional purposes, this partnership should be very exciting. Think of it this way, this partnership further presents your LinkedIn profile as a dynamic and living resume of your accomplishments and knowledge. It adds to your professional persona. It adds to your credibility. It exudes your expertise to your current employer, potential employers and other business professionals. If used correctly, it adds to your overall market value.