Comments on: Great Brands Begin Internally http://www.jplcreative.com/blog/index.php/2009/11/30/great-brands-begin-internally/ Blog - Strategic Communications & Digital Marketing Mon, 23 Jan 2012 17:14:17 +0000 hourly 1 By: Mark Maruska http://www.jplcreative.com/blog/index.php/2009/11/30/great-brands-begin-internally/comment-page-1/#comment-80 Mark Maruska Tue, 08 Dec 2009 14:22:02 +0000 http://blog.jplcreative.com/?p=279#comment-80 I couldn't agree more. I have a resort client that we have beaten this back and forth with till it's dead. The unfortunate part is that they don't have enough resources to do it properly. They are in a catch 22, but I still tell them that any reinforcement that the can give to their employees will make a difference in the end. It's the Disney theory. They are an experience and that brand is world famous! Great article! Keep writing, I learn a little bit from peers like you! Mark Maruska I couldn’t agree more. I have a resort client that we have beaten this back and forth with till it’s dead. The unfortunate part is that they don’t have enough resources to do it properly. They are in a catch 22, but I still tell them that any reinforcement that the can give to their employees will make a difference in the end. It’s the Disney theory. They are an experience and that brand is world famous!

Great article! Keep writing, I learn a little bit from peers like you!

Mark Maruska

]]> By: Gail Trudeau http://www.jplcreative.com/blog/index.php/2009/11/30/great-brands-begin-internally/comment-page-1/#comment-67 Gail Trudeau Tue, 01 Dec 2009 20:16:44 +0000 http://blog.jplcreative.com/?p=279#comment-67 Thanks for sharing the excellent insight on internal branding, Michael. To keep employees mindful of "the brand," an internal brand campaign, contest, or day of events on an annual basis is helpful. Games around the organization's brand can be developed, including quizzing or other competitions. Anything to make "living the brand" in an organization top of mind with employees pays off in branding efforts externally. Thanks for sharing the excellent insight on internal branding, Michael. To keep employees mindful of “the brand,” an internal brand campaign, contest, or day of events on an annual basis is helpful. Games around the organization’s brand can be developed, including quizzing or other competitions. Anything to make “living the brand” in an organization top of mind with employees pays off in branding efforts externally.

]]> By: Louis Louna http://www.jplcreative.com/blog/index.php/2009/11/30/great-brands-begin-internally/comment-page-1/#comment-66 Louis Louna Tue, 01 Dec 2009 19:08:46 +0000 http://blog.jplcreative.com/?p=279#comment-66 The role of employees is vital to determine the success of branding strategies inside the companies, and the organizations must take responsibility for its employees’ development. Just like you said: Relationships are built by passionate employees, able to deliver the original brand promises to their customers, and that is fact we should not overlook. The role of employees is vital to determine the success of branding strategies inside the companies, and the organizations must take responsibility for its employees’ development. Just like you said: Relationships are built by passionate employees, able to deliver the original brand promises to their customers, and that is fact we should not overlook.

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