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	<title>Comments on: Give Them Something to Talk About</title>
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	<description>Blog - Strategic Communications &#38; Digital Marketing</description>
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		<title>By: Luke Kempski</title>
		<link>http://www.jplcreative.com/blog/index.php/2009/12/21/give-them-something-to-talk-about/comment-page-1/#comment-136</link>
		<dc:creator>Luke Kempski</dc:creator>
		<pubDate>Mon, 04 Jan 2010 19:33:30 +0000</pubDate>
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		<description>Thanks Dale. The FedEx campaign must have expired. Probably related to talent rights, JPL has developed a variety of web promotions, sweepstakes and user generated video contests that have connected client brands to target audiences. We have a unique corporate video in production right now that we believe will &quot;go viral.&quot; Of course, by definition, &quot;going viral&quot; will be out of our control.</description>
		<content:encoded><![CDATA[<p>Thanks Dale. The FedEx campaign must have expired. Probably related to talent rights, JPL has developed a variety of web promotions, sweepstakes and user generated video contests that have connected client brands to target audiences. We have a unique corporate video in production right now that we believe will &#8220;go viral.&#8221; Of course, by definition, &#8220;going viral&#8221; will be out of our control.</p>
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		<title>By: Dale Berkebile</title>
		<link>http://www.jplcreative.com/blog/index.php/2009/12/21/give-them-something-to-talk-about/comment-page-1/#comment-115</link>
		<dc:creator>Dale Berkebile</dc:creator>
		<pubDate>Tue, 22 Dec 2009 04:07:39 +0000</pubDate>
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		<description>Luke,
Great article! I like the &quot;Rosco&quot; site, but couldn&#039;t get the FedEx site to work for some reason. Are you helping clients develop this kind of content/viral sites?</description>
		<content:encoded><![CDATA[<p>Luke,<br />
Great article! I like the &#8220;Rosco&#8221; site, but couldn&#8217;t get the FedEx site to work for some reason. Are you helping clients develop this kind of content/viral sites?</p>
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