http://www.jplcreative.com/blog/index.php/2010/01/05/research-how-i-think-becomes-i-know/ Blog - Strategic Communications & Digital Marketing Fri, 04 May 2012 17:32:44 +0000 hourly 1 http://www.jplcreative.com/blog/index.php/2010/01/05/research-how-i-think-becomes-i-know/comment-page-1/#comment-150 annelies.nagel Thu, 14 Jan 2010 09:42:23 +0000 http://blog.jplcreative.com/?p=363#comment-150 research is very valuable but not holy. If we would only follow what research tell us we would not have the great brands. Stepping away from what the crowd tells us they want can lead to revolutionairy and smart brands. Thats why it is so important to have great Strategic thinkers in your company. research is very valuable but not holy. If we would only follow what research tell us we would not have the great brands. Stepping away from what the crowd tells us they want can lead to revolutionairy and smart brands. Thats why it is so important to have great Strategic thinkers in your company.

]]> http://www.jplcreative.com/blog/index.php/2010/01/05/research-how-i-think-becomes-i-know/comment-page-1/#comment-137 Sharon Mostyn Tue, 05 Jan 2010 21:31:39 +0000 http://blog.jplcreative.com/?p=363#comment-137 Great post, Matt! I wonder if I know the supervisor who imparted that wisdom... It's always best to use objective reasoning and especially gratifying when the client wants to use it first! Great post, Matt! I wonder if I know the supervisor who imparted that wisdom… It’s always best to use objective reasoning and especially gratifying when the client wants to use it first!

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