Comments on: Turning Change into Evolution http://www.jplcreative.com/blog/index.php/2010/04/12/turning-change-into-evolution/ Blog - Strategic Communications & Digital Marketing Fri, 04 May 2012 17:32:44 +0000 hourly 1 By: Michael Deiner http://www.jplcreative.com/blog/index.php/2010/04/12/turning-change-into-evolution/comment-page-1/#comment-521 Michael Deiner Wed, 14 Apr 2010 18:21:14 +0000 http://blog.jplcreative.com/?p=499#comment-521 Mike Britt - I couldn't agree more. In addition, Evolving is less expensive than change. Mike Britt – I couldn’t agree more. In addition, Evolving is less expensive than change.

]]> By: Mike Britt http://www.jplcreative.com/blog/index.php/2010/04/12/turning-change-into-evolution/comment-page-1/#comment-518 Mike Britt Wed, 14 Apr 2010 16:07:20 +0000 http://blog.jplcreative.com/?p=499#comment-518 Mike, Very interesting and succinct. Once the brand has been accurately defined and conveyed throughout a corporation, and customer feedback is solicited and valued, delivering on the brand promise is much easier. Mike,

Very interesting and succinct. Once the brand has been accurately defined and conveyed throughout a corporation, and customer feedback is solicited and valued, delivering on the brand promise is much easier.

]]> By: Michael Deiner http://www.jplcreative.com/blog/index.php/2010/04/12/turning-change-into-evolution/comment-page-1/#comment-517 Michael Deiner Wed, 14 Apr 2010 15:54:15 +0000 http://blog.jplcreative.com/?p=499#comment-517 Richard H. - Thanks for the kind response. You are so correct. Staying true to your brand values and brand essence is critical. But remembering to “evolve” your brand with focus on your target audience builds long term loyalty. Richard H. – Thanks for the kind response. You are so correct. Staying true to your brand values and brand essence is critical. But remembering to “evolve” your brand with focus on your target audience builds long term loyalty.

]]> By: Michael Deiner http://www.jplcreative.com/blog/index.php/2010/04/12/turning-change-into-evolution/comment-page-1/#comment-516 Michael Deiner Wed, 14 Apr 2010 15:49:19 +0000 http://blog.jplcreative.com/?p=499#comment-516 Joe Spadea, Thanks for your continued interest and nice comments. Continually evolving instead of having to reinvent yourself every few years is much smarter. Joe Spadea, Thanks for your continued interest and nice comments. Continually evolving instead of having to reinvent yourself every few years is much smarter.

]]> By: Richard H http://www.jplcreative.com/blog/index.php/2010/04/12/turning-change-into-evolution/comment-page-1/#comment-513 Richard H Tue, 13 Apr 2010 23:20:05 +0000 http://blog.jplcreative.com/?p=499#comment-513 Great post. I think evolution is essential. By that I mean taking your business and customers on a journey. As long as you remain true to your business and brand values, the reason you went into business in the first place, there's no reason you can take your followers/customers on a ride. Examples that spring to mind are Virgin - travel, media, entertainment and of course Apple. You just have to crystallise who you are and what your values, brand or otherwise, are - and stick to them. Great post.
I think evolution is essential. By that I mean taking your business and customers on a journey.
As long as you remain true to your business and brand values, the reason you went into business in the first place, there’s no reason you can take your followers/customers on a ride. Examples that spring to mind are Virgin – travel, media, entertainment and of course Apple.
You just have to crystallise who you are and what your values, brand or otherwise, are – and stick to them.

]]> By: Joe Spadea http://www.jplcreative.com/blog/index.php/2010/04/12/turning-change-into-evolution/comment-page-1/#comment-505 Joe Spadea Mon, 12 Apr 2010 14:05:19 +0000 http://blog.jplcreative.com/?p=499#comment-505 "But when the path is defined, your business plan and brand position are clear; it’s easier to see challenges, threats and opportunities before they arrive."...a very powerful statement. Illuminate the path or risk tripping on the bumps in the sidewalk. Well done, Mike (as usual). “But when the path is defined, your business plan and brand position are clear; it’s easier to see challenges, threats and opportunities before they arrive.”…a very powerful statement. Illuminate the path or risk tripping on the bumps in the sidewalk. Well done, Mike (as usual).

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