http://www.jplcreative.com/blog/index.php/2010/07/20/my-dvrs-impact-on-your-brand/ Blog - Strategic Communications & Digital Marketing Mon, 23 Jan 2012 17:14:17 +0000 hourly 1 http://www.jplcreative.com/blog/index.php/2010/07/20/my-dvrs-impact-on-your-brand/comment-page-1/#comment-1664 Joe Tertel Wed, 04 Aug 2010 21:07:43 +0000 http://blog.jplcreative.com/?p=614#comment-1664 Thanks for the comment Catherine. This research helped change my views as well. Thanks for the comment Catherine. This research helped change my views as well.

]]> http://www.jplcreative.com/blog/index.php/2010/07/20/my-dvrs-impact-on-your-brand/comment-page-1/#comment-1662 Catherine Lockey Wed, 04 Aug 2010 20:07:34 +0000 http://blog.jplcreative.com/?p=614#comment-1662 Thanks for sharing this research Joe. My guess would have been that DVR's negatively impacted a brand because the consumer was annoyed by the interruption. The research you published shows a different result. Thanks for sharing this research Joe. My guess would have been that DVR’s negatively impacted a brand because the consumer was annoyed by the interruption. The research you published shows a different result.

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