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    Author Archives: Susan Cort

    Director of Communications

    Susan Cort, Director of Communications

    Susan Cort guides JPL’s marketing, public relations, social media and advertising. During her 20+ years in the communications industry, Susan has held various positions in broadcasting, public relations and marketing. She was a television anchor and reporter for WJAC-TV in Johnstown, PA and WHP-TV in Harrisburg and Director of Communications for Hershey Entertainment & Resorts. Through her own communications business, she provided numerous regional clients with media training, public relations, scriptwriting and on-camera and voice-over talent. Susan holds a bachelor of science in Broadcast Journalism from Ithaca College.

    LinkedIn Gives Companies a Voice through New Status Updates

    Susan Cort

    About a year after LinkedIn gave companies a way to promote themselves through product pages, the social network for business is giving companies a better platform to network and share. Today, LinkedIn announced its new feature for company pages called “Status Updates.” It is what it sounds like. A place for the administrators of a [...]
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    The QR Code Craze

    Susan Cort

    If you’re a marketing geek like me, you’re probably having fun trying to understand the value of the latest craze, QR (Quick Response) codes. These two-dimensional bar codes have been in use in Japan since 1994 but are now starting to take the US by storm. Well, maybe it’s a light rain. QR codes can [...]
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    The New Face of Your Business on Facebook

    Susan Cort

    If you admin a Facebook page for your company or organization, you have a newfound power to communicate. With a new feature now in preview, business pages will act just like individual pages, and that’s good news for businesses wanting to connect more deeply with their audiences. Currently, business pages are limited in how they [...]
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