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    Author Archives: Bill Kobel

    Does a Brand Deliver Business Value?

    Bill Kobel

    Everything begins with your brand, and never more so than today. A powerful brand provides the most effective way to cut through the “noise” and reach the hearts and minds of your target market. Our new white paper – Does a Brand Deliver Business Value? – provides JPL’s perspective on what a brand is, the [...]
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    What is Your Brand Doing on Your Website?

    Bill Kobel

    Learn how to create a people-driven brand experience by conducting web strategy before you create or redesign your next website. Strategists from JPL have the answers to getting the most ROI from your website.
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