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    Author Archives: Chelsie Markel

    Art Director

    Chelsie Markel, Art Director

    Chelsie challenges JPL’s designers to produce meaningful, results-oriented work. Her art direction focuses on encouraging strategic thinking to build the design look and feel. Over the years, she’s guided traditional and digital marketing pieces and campaigns in a variety of industries including: healthcare, education, technology, food & beverage, manufacturing, and financial.

    Gap’s Short-Lived Logo Revamp

    Chelsie Markel

    You may have seen the latest branding faux pas in the headlines the past several days. You know. The clothier who pulled a Tropicana – now a buzz phrase for brand design flops. Since Gap revealed its new logo on October 4, the new mark designed by Trey Laird and his team at Laird and Partners has created quite a stir among brand loyalists and designers.
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    Design Thinking: Friend or Foe?

    Chelsie Markel

    Design thinking isn’t a new concept but the phrase has created some buzz and controversy in the last few years. My question is does it work well in a corporate setting? Some think it’s a no brainer. Others think it is a tough sell. Changing processes can be risky business until those processes are proven [...]
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    Stop. Think. Design.

    Chelsie Markel

    Great designs don’t just appear out of thin air. You can’t wave a magic wand, stir in some Photoshop hocus pocus and voilà – a killer brochure or ad campaign appears. Yet sometimes that’s what designers are expected to do. Create something extraordinary out of nothing.
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