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Author Archives: Joe Tertel
Joe Tertel, Senior Digital Marketing Consultant
The Evolution of Facebook and What Marketers Need to Know
Facebook underwent several updates in the last few weeks, and according to last week’s Facebook f8 conference, we’ll be seeing even more. If you didn’t watch Mark Zuckerberg’s presentation, here’s a rundown of Facebook’s latest evolution and what it means to you as a marketer. Facebook Changes: Timeline, Ticker, the Open Graph and Graph Rank [...]
Tags: Facebook, Graph Rank, Open Graph, Ticker, Timeline 2 Comments
The Top 5 SEO Myths
In 2002, when I started implementing search engine optimization (SEO) programs for my clients’ websites, the biggest myth on the Web was, “build it and they will come.” I think it is safe to say that this myth is dead. Today, marketers understand that every website needs some type of digital marketing effort to be [...]
Tags: Digital Marketing, Google, SEO 3 Comments
The Apple iPad for Business and Corporate Use
Throughout the last few days, talk around the water cooler has been about the new Apple iPad 2: its sleek, thinner design. Its front and back cameras. Its faster processing speed. As I was checking it out on the Apple website, there was something else new, at least something that I never noticed before: a [...]
Tags: Apple, iPad, Tablet PC, training 3 Comments
In-Vehicle Marketing and Telematics
I remember when I was a kid watching Knight Rider how much I wanted a car that would speak to me, a car that would give me directions, a car that would drive itself. Well, this idea of a real-life KIT is not too farfetched. With today’s in-vehicle navigation and communication systems, this may soon [...]
Tags: Marketing, Mobile Marketing, Telematics 1 Comment
Latest Trends in Digital Marketing
November saw updates and changes for some of the big players on the Internet. These changes bring new opportunities for your digital marketing plan and strategy. LinkedIn Company Pages On November 1, LinkedIn began allowing users the ability to update and modify their company profile pages. Company pages allow organizations to showcase their latest career [...]
Video SEO – Optimizing Your Videos for Increased YouTube Views
Online video consumption in the U.S. has reached staggering levels. Consider these numbers reported by comScore for the month of September 2010: 175 million U.S. Internet users watched online video content. This represents nearly 84 percent of the total U.S. Internet audience. Viewers engaged in more than 5.2 billion video-viewing sessions during the course of [...]
The Buzz About Buzz Marketing
At the end of a recent seminar, I was asked to define “buzz marketing.” I believe my response was something to the effect, “It’s viral marketing. It’s getting people to talk about your product or service. Buzz marketing is creating buzz.” I thought my definition helped to answer the question at the time, but when [...]
My DVR’s Impact on Your Brand
OK, I admit it – I’m a fan of “American Idol.” (Yes, I know, here comes the grief!) When I can’t make it home at 8pm, I record the show on my DVR and watch it when I have a free minute. Honestly, I prefer watching it at a later time so I can skip [...]
Tags: Advertising, Marketing 2 Comments
A Digital Marketer’s Perspective of China
I recently spent nine days in China, touring Chinese businesses, meeting local professionals, learning their culture and visiting tourist destinations. From the moment I stepped off the plane and entered the Shanghai airport, I was enamored with the Chinese use of technology and marketing opportunities. I was surrounded by LED lights and video billboards. I [...]
Tags: Digital Marketing, Marketing 1 Comment
Google+ – Google’s Fascination with Social Media