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Author Archives: Joe Tertel
A Digital Marketer’s Perspective of China
I recently spent nine days in China, touring Chinese businesses, meeting local professionals, learning their culture and visiting tourist destinations. From the moment I stepped off the plane and entered the Shanghai airport, I was enamored with the Chinese use of technology and marketing opportunities. I was surrounded by LED lights and video billboards. I [...]
Tags: Digital Marketing, Marketing 1 Comment
Is Social Media Right for Your Business? – Questions to Ask
This past year I’ve received a lot of questions about social media and how it can be used to accomplish an organization’s goals. The main question always comes back to: “Is social media right for my business?” To provide a solution to this question, I developed a series of questions. As you answer them, your [...]
Tags: Social Media No Comments »
Marketing Strategies for Innovation
Innovation is a constant in technology as well as business. But not all innovations are created equal. Most innovations can be divided into two broad categories: an evolutionary change (e.g., from the phonograph record to the cassette tape) or a discontinuous innovation (e.g., from the cassette tape to the iPod). Discontinuous innovations can be defined [...]
Tags: Brand, Marketing 2 Comments
The LinkedIn Twitter Partnership – The Big Idea
A few days ago, LinkedIn announced a partnership with Twitter that would allow you, with the check of a box or the addition of a hashtag (#in or #li), to sync your Twitter account with your LinkedIn’s status updates. You will also have the ability to add your Twitter account to your LinkedIn profile. OK, so [...]
Blogging Strategically – Part 3
In the first two posts in this series, I talked about developing your corporate blog strategy and defined the different types of corporate blogs. I’ll conclude this series with some tips on marketing your blog and some helpful notes before you start blogging. Marketing Your Corporate Blog So, you have defined your target audience. You [...]
Blogging Strategically – Part 2
People read blogs for multiple reasons. A recent survey by Vizu Answers and Advertising Age revealed that 65.7 % of the respondents read blogs for entertainment; 42.5 % read blogs to learn more about their personal interests/hobbies; 32.5 % for education; 13.1 % because they have a relationship with the author; and 12.3 % read [...]
Blogging Strategically – Part 1
Lately, I’ve been receiving a lot of inquiries about blogs. These questions are justified as blogs become more and more popular. Blogs are the place where people are getting their news, expressing their views and releasing “behind the scenes” info. But the real questions are, “Is a blog right for you and your company?” and [...]
#1 in Google – Search’s Impact on Brand
It has been said that the term “google” has become the fastest word to convert from noun to verb in history. Come on, let’s face it: you’ve googled your competitors; you’ve googled your company; you’ve googled yourself; you’ve even googled your ex. We are googling more every day, clicking on the first results we see. [...]
My DVR’s Impact on Your Brand