Blog
Author Archives: John Walker
Managing Your Multiple Online Identities
So you’ve decided to get serious about using social media to promote your business. You want to use all of its power as a networking tool, you want to present yourself as an expert in your field, and you’d like to raise your firm’s profile within your community. Great. The first step is to define [...]
Tags: Social Media 5 Comments
Digital Marketing in 2010- Customers Want to Watch, Not Read
Among the many features of the new iPhone 3GS is the ability to shoot video and then easily upload that video to YouTube. You can do this on other smartphones too. This is going to accelerate your customers’ expectation that much of what is worth seeing on the web is in video form. Consider the following as [...]
Making Sense of Social Media
Social Media has to be the most talked about marketing topic of the last several years. When Time Magazine ran a cover story called “How Twitter Will Change the Way We Live” (June 5, 2009) it was a sure sign that what was once a niche topic had become a cultural phenomenon. You may also [...]
E-mail Marketing – Serve Steak instead of Spam
Remember that feeling of getting a handwritten letter? You were excited to open it, right? Even e-mail used to be like that – remember AOL’s familiar cry: “You’ve got mail!” Not anymore. Email, while useful, has become a chore that we have to manage. We have to figure out how to separate the important email [...]
Making Sense of Social Media Marketing