Blog
Author Archives: Luke Kempski
Luke Kempski, President
Establish Your Brand by Educating Customers
I recently published an article on our Learning Solutions blog titled “Innovative Ways to Educate Customers.” The blog talks about how leading organizations, including DuPont, Cisco and American Express are using video, on-demand learning and learning communities to educate customers. Marketing leaders are investing in these efforts to further establish their brands, capture new leads [...]
Tags: Brand, Marketing No Comments »
Give Them Something to Talk About
Everyone wants their brand to be talked about positively in social media. One way to accomplish this is by having content that engages your targeted community and inspires readers to comment on it and share it. Content can come in different forms such as blog posts, white papers, videos and innovative online promotions and sweepstakes.
Tags: Brand, Social Media 2 Comments
The Exponential Power of Integrated Communications
As a communicator, you have more options than ever to try to impact your target audience. But how are you supposed to know where to invest your limited time, energy and money? No matter what you hear, every medium, traditional and new, requires all three of your precious resources. Spread your message thinly across too [...]
Internal Communications: Breaking Through the Clutter
Text messages. Emails. Voice mails. TV. Radio. The Internet. And even old fashioned letters. We get bombarded with messages more today than ever before in history. So, how can you get your message heard above the noise? Listen to this podcast featuring JPL President Luke Kempski to learn how you can communicate change better with [...]
Mining for Content – Internally