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Author Archives: Serena Fedor
Serena Fedor, Manager, Digital Marketing
2011: A New Year’s Wish
When 2010 began, I received several calls from prospective clients asking about building websites. This was the obvious place to start for most people when thinking about using technology to reach their consumers. In 2011, I have a wish for our clients, existing and new. I want them to think beyond just websites in conveying [...]
Making Your Next Event More Social Than Ever
Social media continues to revolutionize the way we interact in our personal and professional lives. When people communicate using social media, they tend to send out short, concise messages to a trusted network of friends, family, or like-minded people with a concrete ask: take action, follow this link, read this story, share this with others, [...]
Relationships are the Key to a Successful Social Media Strategy
I recently spent two full days at a client’s site, listening to first-hand accounts about the value the client has in offering its service to prospective customers. Listening to employee after employee, asking the same battery of questions again and again drove home one salient point for me: relationships are at the core of every [...]
Social Media Policy Enables Employee Brand Advocacy
A question that comes up over and over again when talking with clients about social networking media is, “How do we mitigate risk?” The truth is, people are already out there talking about your brand, whether negative or positive. You can be observers or participants when it comes to the crowded social media marketplace, but [...]
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Put the "social" in your social media
Social media is here to stay. Despite the seeming permanence of this new type of media, too many brands are using outdated approaches to communicate in this new space. They are viewing sites like Facebook and Twitter as places simply to advertise and are missing the engagement element – the true social piece – of [...]
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Listen First, Tweet Later
At a recent gathering at the local Chamber of Commerce, the cocktail chatter I most often encountered was in the realm of B2B marketing and social media. Over half-full glasses of Chardonnay, they chattered away: “What is social media?” “Do I need to be blogging?” “Should I be on Facebook?” “Yesterday I tried to Twitter, [...]
How Google is Putting Users in Charge to Rank Your Business