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Category Archives: Advertising
Hearing the Brand
“It’s 10 PM; do you know where your children are?” If you grew up in the 60s, 70s or even 80s, you most likely recognize this phrase. Why do we remember something so vividly that happened so long ago? In some cases, we only need parts of a phrase and our memories complete the thought. [...]
Roller Babies Gets 39 Million Views – Web Video’s a Game Changer
The relationship between consumer and marketer has been like hide and seek for the last 50 years. The consumer hides; the marketer seeks. The consumer watches her favorite show and the advertiser interrupts with a commercial. It was kind of fun for a while. But as the number of seekers grew and the hiders increased [...]
Do you really need more leads? Or just better ones?
Some companies follow a “volume” model when it comes to marketing: Reach as many people as you can, and if you convert just a small percentage of those leads, you’ll reach your goal. I call this the “credit card marketing strategy.” Credit card providers send out millions of mailers (both postal and email) to try [...]
How Google is Putting Users in Charge to Rank Your Business
Google recently announced the launch of its “+1” button, a new social tool that will have major implications on how your company’s website will be ranked on Google. The feature is similar to Facebook’s “like” button. Google’s button will allow users to recommend sites and share those recommendations with their Google contacts through a single [...]
Tags: +1, Google, Search Engine Marketing 1 Comment
Creating the Perception of Value
Most of us depend on getting paid for the work we do. Our clients, customers and employers appreciate the products and services we provide, and pay us for them. But what’s our work really worth? Ultimately, who creates the value? Do we determine the value of our products and services? Do they have inherent value? [...]
Viral Ads Raise Question: Who Really Owns Your Brand?
Most advertisers dream of the day their work goes viral. But the latest ad campaign to light up the internet wasn’t created by an advertising company … nor was it commissioned by the client it named. The situation, while far from common, demonstrates how the lines of brand ownership have blurred in recent years. “Historically [...]
Negative Ads: Short-Term Gain, Long-Term Loss
We made it! We have been released from the torrent of negative political ads that poisoned our airwaves from coast to coast. Actually, it’s worse than that. Negative advertising taints our faith in government. When candidates and their supporters stretch, mangle and spin the truth to justify outrageous claims against their opponents, there are no [...]
Tags: Advertising, Marketing No Comments »
The Social Overlay takes integrated communications to new level
Many of us follow certain planning models or methodologies when developing our integrated communications programs and campaigns. The fundamentals of best-practice strategic planning remain constant. But how we construct and choreograph our communications effort is changing. Our programs today must drive a bi-directional conversation. We know that creating engagement and collaboration with your prospects and [...]
Gap’s Short-Lived Logo Revamp
You may have seen the latest branding faux pas in the headlines the past several days. You know. The clothier who pulled a Tropicana – now a buzz phrase for brand design flops. Since Gap revealed its new logo on October 4, the new mark designed by Trey Laird and his team at Laird and Partners has created quite a stir among brand loyalists and designers.
Tags: Branding, creative thinking, Design, identity, strategic 6 Comments
Google Lets Marketers Target Prospects by Behavior