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Category Archives: Copywriting
Attract Your Target with Content Marketing
All over the web, users seek information: “I want what I want and I want it now.” To attract the right target audience, we need content that’s interesting to them. And that doesn’t always mean information about our products and services. We turn on a TV program or open a magazine because we’re interested in [...]
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Telling an Integrated Story – Was Aristotle Wrong?
The great philosopher Aristotle taught us that all good stories need a beginning, middle and end; a hero and villain; rising action, climax and resolution. Pretty straightforward stuff that’s worked for storytellers from Sophocles to Shakespeare to Spielberg. But communication has changed since the ancient Greeks. And changed again since Jaws and Jurassic Park. People [...]
Make it Easy for the Reader