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Category Archives: Design
Stop. Think. Design.
Great designs don’t just appear out of thin air. You can’t wave a magic wand, stir in some Photoshop hocus pocus and voilà – a killer brochure or ad campaign appears. Yet sometimes that’s what designers are expected to do. Create something extraordinary out of nothing.
Solid Creative is Built on Solid Branding
I have a Thomas Edison quote hanging in my office that reads, “Opportunity is missed by most because it is dressed in overalls and looks like work.” It’s one of my favorites. In rebranding your company, you have an opportunity – a big one – to clarify your brand, to make it distinctive and relevant. [...]
Tags: Brand Strategy, Branding No Comments »
Design Thinking: Friend or Foe?