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Category Archives: Digital Marketing
The Evolution of Facebook and What Marketers Need to Know
Facebook underwent several updates in the last few weeks, and according to last week’s Facebook f8 conference, we’ll be seeing even more. If you didn’t watch Mark Zuckerberg’s presentation, here’s a rundown of Facebook’s latest evolution and what it means to you as a marketer. Facebook Changes: Timeline, Ticker, the Open Graph and Graph Rank [...]
Tags: Facebook, Graph Rank, Open Graph, Ticker, Timeline 2 Comments
Video on the Web- Its Value Is More Than Viral
Let’s be honest. Your next video probably won’t go viral. In fact, it’s likely that no videos that your organization produces will ever get a fraction of the views of Old Spice “The Man Your Man Could Smell Like” (35 million) or Evian “Dancing Babies” (46 million). But does this mean that video on the [...]
Google Lets Marketers Target Prospects by Behavior
Recently I visited the J. Crew website. I browsed some pages and left. Later that day I visited Yahoo.com to check my email and right there next to my inbox was a J. Crew ad. How did they do that?! “Remarketing,” that’s how. Remarketing is what Google calls its online ad targeting service that delivers [...]
Tags: remarketing, retargeting 1 Comment
The Top 5 SEO Myths
In 2002, when I started implementing search engine optimization (SEO) programs for my clients’ websites, the biggest myth on the Web was, “build it and they will come.” I think it is safe to say that this myth is dead. Today, marketers understand that every website needs some type of digital marketing effort to be [...]
Tags: Digital Marketing, Google, SEO 3 Comments
2011: A New Year’s Wish
When 2010 began, I received several calls from prospective clients asking about building websites. This was the obvious place to start for most people when thinking about using technology to reach their consumers. In 2011, I have a wish for our clients, existing and new. I want them to think beyond just websites in conveying [...]
Latest Trends in Digital Marketing
November saw updates and changes for some of the big players on the Internet. These changes bring new opportunities for your digital marketing plan and strategy. LinkedIn Company Pages On November 1, LinkedIn began allowing users the ability to update and modify their company profile pages. Company pages allow organizations to showcase their latest career [...]
Video SEO – Optimizing Your Videos for Increased YouTube Views
Online video consumption in the U.S. has reached staggering levels. Consider these numbers reported by comScore for the month of September 2010: 175 million U.S. Internet users watched online video content. This represents nearly 84 percent of the total U.S. Internet audience. Viewers engaged in more than 5.2 billion video-viewing sessions during the course of [...]
A Digital Marketer’s Perspective of China
I recently spent nine days in China, touring Chinese businesses, meeting local professionals, learning their culture and visiting tourist destinations. From the moment I stepped off the plane and entered the Shanghai airport, I was enamored with the Chinese use of technology and marketing opportunities. I was surrounded by LED lights and video billboards. I [...]
Tags: Digital Marketing, Marketing 1 Comment
Are you holding your campaigns accountable?
In the old days, advertising budgets were apparently bottomless. Companies poured money into funny, entertaining campaigns that won lots of awards for the agencies that produced them. Media buys were planned out months in advance, and adhered to for the duration of the campaign – no matter what. And clients were told that, somehow, someway, [...]
Your 2012 Marketing Plan – Doing More of What Works