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Category Archives: Digital Marketing
Are you holding your campaigns accountable?
In the old days, advertising budgets were apparently bottomless. Companies poured money into funny, entertaining campaigns that won lots of awards for the agencies that produced them. Media buys were planned out months in advance, and adhered to for the duration of the campaign – no matter what. And clients were told that, somehow, someway, [...]
Digital Marketing in 2010- Customers Want to Watch, Not Read
Among the many features of the new iPhone 3GS is the ability to shoot video and then easily upload that video to YouTube. You can do this on other smartphones too. This is going to accelerate your customers’ expectation that much of what is worth seeing on the web is in video form. Consider the following as [...]
#1 in Google – Search’s Impact on Brand
It has been said that the term “google” has become the fastest word to convert from noun to verb in history. Come on, let’s face it: you’ve googled your competitors; you’ve googled your company; you’ve googled yourself; you’ve even googled your ex. We are googling more every day, clicking on the first results we see. [...]
What is Your Brand Doing on Your Website?
Learn how to create a people-driven brand experience by conducting web strategy before you create or redesign your next website. Strategists from JPL have the answers to getting the most ROI from your website.
Tags: Brand Strategy, Branding No Comments »
A Digital Marketer’s Perspective of China