Blog
Category Archives: Internal Communications
The Apple iPad for Business and Corporate Use
Throughout the last few days, talk around the water cooler has been about the new Apple iPad 2: its sleek, thinner design. Its front and back cameras. Its faster processing speed. As I was checking it out on the Apple website, there was something else new, at least something that I never noticed before: a [...]
Tags: Apple, iPad, Tablet PC, training 3 Comments
Five Keys to Connecting with Employees
Professional communicators and marketers often struggle when talking to internal audiences. Our job is to communicate the organization’s message. We sometimes assume that employees are a dedicated group of people, hungry for information from higher up. That assumption can get us into a lot of trouble. Here are a few ideas that may help:
The Social Overlay takes integrated communications to new level
Many of us follow certain planning models or methodologies when developing our integrated communications programs and campaigns. The fundamentals of best-practice strategic planning remain constant. But how we construct and choreograph our communications effort is changing. Our programs today must drive a bi-directional conversation. We know that creating engagement and collaboration with your prospects and [...]
Mining for Content – Internally
Let’s face it – feeding valuable content on an ongoing basis to your website, blog and other social media outlets can be a challenge. But there’s a resource at your fingertips you may not have considered. In working with clients, we find that marketing teams can be unaware of useful content generated and stored in [...]
Establish Your Brand by Educating Customers
I recently published an article on our Learning Solutions blog titled “Innovative Ways to Educate Customers.” The blog talks about how leading organizations, including DuPont, Cisco and American Express are using video, on-demand learning and learning communities to educate customers. Marketing leaders are investing in these efforts to further establish their brands, capture new leads [...]
Tags: Brand, Marketing No Comments »
A Great Time to be “Leader Watching”
Recently, I was sitting in the food court at the King of Prussia Mall. I’ve become quite accustomed to this; it’s what I do while my wife and daughter do what they do: shop. I had my laptop open and Starbucks beverage at the ready. I was working through emails, doing some reading, and, okay, [...]
Great Brands Begin Internally
For many marketing departments, the primary focus is on building a brand that engages the target audience to create awareness and generate interest. Budgets, research and strategies are all aimed at building a brand that speaks directly to the external people it’s intended to reach. But we can’t stop there.
Tags: Brand, Brand Strategy, Branding, Marketing 3 Comments
Internal Communications: Breaking Through the Clutter
Text messages. Emails. Voice mails. TV. Radio. The Internet. And even old fashioned letters. We get bombarded with messages more today than ever before in history. So, how can you get your message heard above the noise? Listen to this podcast featuring JPL President Luke Kempski to learn how you can communicate change better with [...]
Is the Netflix brand strong enough?