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Category Archives: Measurement
Your 2012 Marketing Plan – Doing More of What Works
Even if it’s not broken, you can still fix it. As we move through the fourth quarter, many businesses are planning for 2012. Typically, that planning includes an analysis of the past year’s performance. Maybe your organization is doing pretty well. Not great, but not awful. Just kind of moving along at the same pace. [...]
ONE Silver Bullet
Growing up, the term “silver bullet” made me think of werewolves and the Lone Ranger. As a young boy, the silver bullet concept fascinated me. It was the ONE thing you could count on to solve your biggest problem. Some companies still ask us to create their silver bullet. They request a website or print [...]
Are you holding your campaigns accountable?
In the old days, advertising budgets were apparently bottomless. Companies poured money into funny, entertaining campaigns that won lots of awards for the agencies that produced them. Media buys were planned out months in advance, and adhered to for the duration of the campaign – no matter what. And clients were told that, somehow, someway, [...]
Listening to Clients Brings Marketing Trends to Life