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    Category Archives: Mobile Marketing

    The Apple iPad for Business and Corporate Use

    Joe Tertel

    Throughout the last few days, talk around the water cooler has been about the new Apple iPad 2: its sleek, thinner design. Its front and back cameras. Its faster processing speed. As I was checking it out on the Apple website, there was something else new, at least something that I never noticed before: a [...]
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    In-Vehicle Marketing and Telematics

    Joe Tertel

    I remember when I was a kid watching Knight Rider how much I wanted a car that would speak to me, a car that would give me directions, a car that would drive itself. Well, this idea of a real-life KIT is not too farfetched. With today’s in-vehicle navigation and communication systems, this may soon [...]
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    A World with 60+ Million iPhones

    John Walker

    How does your 2011 marketing plan account for 60+ million new iPhone users? Apple is projected to sell 60 million new iPhones in 2011. If you stacked all these phones one on top of another you would create a column 350 miles high. But of course these phones aren’t going into a gargantuan stack; they’re [...]
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