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    Category Archives: Public Relations

    PR Must Help Businesses Grow

    Bill Kobel

    In an integrated campaign, public relations must drive sales. Take it easy, PR professionals. I know that statement makes you crazy. Yes, it’s a bold comment, but honestly, when I went looking for a PR partner for JPL, I wanted a firm with that kind of philosophy. I found it in Abel Communications, a PR [...]
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    LinkedIn Gives Companies a Voice through New Status Updates

    Susan Cort

    About a year after LinkedIn gave companies a way to promote themselves through product pages, the social network for business is giving companies a better platform to network and share. Today, LinkedIn announced its new feature for company pages called “Status Updates.” It is what it sounds like. A place for the administrators of a [...]
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