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Category Archives: Social Media
LinkedIn Gives Companies a Voice through New Status Updates
About a year after LinkedIn gave companies a way to promote themselves through product pages, the social network for business is giving companies a better platform to network and share. Today, LinkedIn announced its new feature for company pages called “Status Updates.” It is what it sounds like. A place for the administrators of a [...]
The Evolution of Facebook and What Marketers Need to Know
Facebook underwent several updates in the last few weeks, and according to last week’s Facebook f8 conference, we’ll be seeing even more. If you didn’t watch Mark Zuckerberg’s presentation, here’s a rundown of Facebook’s latest evolution and what it means to you as a marketer. Facebook Changes: Timeline, Ticker, the Open Graph and Graph Rank [...]
Tags: Facebook, Graph Rank, Open Graph, Ticker, Timeline 2 Comments
Video on the Web- Its Value Is More Than Viral
Let’s be honest. Your next video probably won’t go viral. In fact, it’s likely that no videos that your organization produces will ever get a fraction of the views of Old Spice “The Man Your Man Could Smell Like” (35 million) or Evian “Dancing Babies” (46 million). But does this mean that video on the [...]
The Art of Listening Online
You wouldn’t dive into a pool without first sticking a toe underneath the surface. Even if you relish the shock of cold water, you still want to know what to expect. Yet countless businesses dive into social media without testing the waters. I experienced this with one prospective client who was starting an online [...]
Is the Netflix brand strong enough?
On July 12, 2011, Netflix announced a significant change in their services; a change that caught many of their loyal customers by surprise. Effective September 1, 2011, existing customers who helped build the Netflix brand will now be faced with an interesting decision. Keep their existing plan at a much higher cost or choose a [...]
Roller Babies Gets 39 Million Views – Web Video’s a Game Changer
The relationship between consumer and marketer has been like hide and seek for the last 50 years. The consumer hides; the marketer seeks. The consumer watches her favorite show and the advertiser interrupts with a commercial. It was kind of fun for a while. But as the number of seekers grew and the hiders increased [...]
How Google is Putting Users in Charge to Rank Your Business
Google recently announced the launch of its “+1” button, a new social tool that will have major implications on how your company’s website will be ranked on Google. The feature is similar to Facebook’s “like” button. Google’s button will allow users to recommend sites and share those recommendations with their Google contacts through a single [...]
Tags: +1, Google, Search Engine Marketing 1 Comment
The QR Code Craze
If you’re a marketing geek like me, you’re probably having fun trying to understand the value of the latest craze, QR (Quick Response) codes. These two-dimensional bar codes have been in use in Japan since 1994 but are now starting to take the US by storm. Well, maybe it’s a light rain. QR codes can [...]
Tags: QR codes, Social Media 9 Comments
The New Face of Your Business on Facebook
If you admin a Facebook page for your company or organization, you have a newfound power to communicate. With a new feature now in preview, business pages will act just like individual pages, and that’s good news for businesses wanting to connect more deeply with their audiences. Currently, business pages are limited in how they [...]
Tags: Facebook, Social Media No Comments »
Google+ – Google’s Fascination with Social Media