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Category Archives: Social Media
How Google is Putting Users in Charge to Rank Your Business
Google recently announced the launch of its “+1” button, a new social tool that will have major implications on how your company’s website will be ranked on Google. The feature is similar to Facebook’s “like” button. Google’s button will allow users to recommend sites and share those recommendations with their Google contacts through a single [...]
Tags: +1, Google, Search Engine Marketing 1 Comment
The QR Code Craze
If you’re a marketing geek like me, you’re probably having fun trying to understand the value of the latest craze, QR (Quick Response) codes. These two-dimensional bar codes have been in use in Japan since 1994 but are now starting to take the US by storm. Well, maybe it’s a light rain. QR codes can [...]
Tags: QR codes, Social Media 9 Comments
The New Face of Your Business on Facebook
If you admin a Facebook page for your company or organization, you have a newfound power to communicate. With a new feature now in preview, business pages will act just like individual pages, and that’s good news for businesses wanting to connect more deeply with their audiences. Currently, business pages are limited in how they [...]
Tags: Facebook, Social Media No Comments »
A World with 60+ Million iPhones
How does your 2011 marketing plan account for 60+ million new iPhone users? Apple is projected to sell 60 million new iPhones in 2011. If you stacked all these phones one on top of another you would create a column 350 miles high. But of course these phones aren’t going into a gargantuan stack; they’re [...]
Tags: Marketing, Mobile, video No Comments »
2011: A New Year’s Wish
When 2010 began, I received several calls from prospective clients asking about building websites. This was the obvious place to start for most people when thinking about using technology to reach their consumers. In 2011, I have a wish for our clients, existing and new. I want them to think beyond just websites in conveying [...]
How to Get 100,000 Online Video Views (without using Chimpanzees)
A client recently asked me if I could help her develop a “viral video” for her large industrial parts business. I asked what she meant by “viral video” and she said she meant a video with a low production budget that gets passed around the web and seen by thousands of viewers. I joked that [...]
Tags: Advertising, video, Viral Marketing No Comments »
The Social Overlay takes integrated communications to new level
Many of us follow certain planning models or methodologies when developing our integrated communications programs and campaigns. The fundamentals of best-practice strategic planning remain constant. But how we construct and choreograph our communications effort is changing. Our programs today must drive a bi-directional conversation. We know that creating engagement and collaboration with your prospects and [...]
Authenticity – It matters now more than ever
Authenticity isn’t a new term in marketing. Communicating authentically with your audience has always been important. Customers are savvy people, and sooner or later they uncover when companies are pretending to be something they aren’t. With the explosion of social media, authenticity has become even more crucial. The perceived personal connection established through social media [...]
Tags: Social Media No Comments »
Using Social Media to Create Transparent, Accessible Government
The Governor of Rhode Island, Don Carcieri, and his staff spent $2,670.30 on cell phone charges last quarter. How do I know? He told me right on his website. Visit www.RI.gov, the website of the Rhode Island state government, and you’ll see a brave use of social media to create remarkable transparency and access. Here’s [...]
Tags: Social Media No Comments »
Roller Babies Gets 39 Million Views – Web Video’s a Game Changer