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    Category Archives: Uncategorized

    Is the Netflix brand strong enough?

    Michael Deiner

    On July 12, 2011, Netflix announced a significant change in their services; a change that caught many of their loyal customers by surprise. Effective September 1, 2011, existing customers who helped build the Netflix brand will now be faced with an interesting decision. Keep their existing plan at a much higher cost or choose a [...]
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    A World with 60+ Million iPhones

    John Walker

    How does your 2011 marketing plan account for 60+ million new iPhone users? Apple is projected to sell 60 million new iPhones in 2011. If you stacked all these phones one on top of another you would create a column 350 miles high. But of course these phones aren’t going into a gargantuan stack; they’re [...]
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    Marketing Lessons from the World Cup

    Michael Endy

    The biggest sporting event on earth – the World Cup – reveals two distinctly different approaches to soccer: the German style, with its tight structure, strong defense, short passes and low risk; and the Latin style, which is much more individual, free-wheeling and creative, but susceptible to dangerous counter attacks. Maybe I need to get [...]
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    Put the "social" in your social media

    Serena Fedor

    Social media is here to stay. Despite the seeming permanence of this new type of media, too many brands are using outdated approaches to communicate in this new space. They are viewing sites like Facebook and Twitter as places simply to advertise and are missing the engagement element – the true social piece – of [...]
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