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Category Archives: video
Hearing the Brand
“It’s 10 PM; do you know where your children are?” If you grew up in the 60s, 70s or even 80s, you most likely recognize this phrase. Why do we remember something so vividly that happened so long ago? In some cases, we only need parts of a phrase and our memories complete the thought. [...]
The Apple iPad for Business and Corporate Use
Throughout the last few days, talk around the water cooler has been about the new Apple iPad 2: its sleek, thinner design. Its front and back cameras. Its faster processing speed. As I was checking it out on the Apple website, there was something else new, at least something that I never noticed before: a [...]
Tags: Apple, iPad, Tablet PC, training 3 Comments
How to Get 100,000 Online Video Views (without using Chimpanzees)
A client recently asked me if I could help her develop a “viral video” for her large industrial parts business. I asked what she meant by “viral video” and she said she meant a video with a low production budget that gets passed around the web and seen by thousands of viewers. I joked that [...]
Tags: Advertising, video, Viral Marketing No Comments »
Video SEO – Optimizing Your Videos for Increased YouTube Views
Online video consumption in the U.S. has reached staggering levels. Consider these numbers reported by comScore for the month of September 2010: 175 million U.S. Internet users watched online video content. This represents nearly 84 percent of the total U.S. Internet audience. Viewers engaged in more than 5.2 billion video-viewing sessions during the course of [...]
Video on the Web- Its Value Is More Than Viral