Comments for JPL

Comment on How Marketing Can Save the Twinkie by Carol Lynn Rivera

Carol Lynn Rivera — Mon, 23 Jan 2012 17:14:17 +0000

I think Twinkies and similar snacks have taken a beating in our (somewhat delusional) war against junk food. This is precisely where a good social campaign could appeal to the emotional/childhood side of people. Heck, I haven’t eaten a Twinkie in about 20 years and I could probably be persuaded by the right zombie campaign

Comment on How Marketing Can Save the Twinkie by Milena K

Milena K — Mon, 23 Jan 2012 08:09:56 +0000

Thanks for the useful article. Getting social and creating partnerships is vital for every business old or a start-up.

Comment on The Evolution of Facebook and What Marketers Need to Know by Tina Dehart

Tina Dehart — Mon, 23 Jan 2012 00:53:53 +0000

I agree with Meghan. On an individual basis, the changes are easy to adjust to and normally welcomed and comfortable over time. But initially, they represent serious challenges to businesses or those who are not as social media savvy. That being said, I think Timeline has great potential for those who can hop onboard quickly.

Comment on How Marketing Can Save the Twinkie by Shawn Farner

Shawn Farner — Fri, 20 Jan 2012 18:08:58 +0000

They could’ve made more out of the big role they had in “Zombieland,” too.

Comment on How Marketing Can Save the Twinkie by Finallyfast.com

Finallyfast.com — Fri, 20 Jan 2012 05:15:12 +0000

You would think that the advises you describe are known to the company. Let’s hope that Hostess finds its way back to the business because I still love Twinkies.

In the meantime I bookmark this page so I can keep and look back your advises for my own use.

-Anja

Comment on How Marketing Can Save the Twinkie by Indigene

Indigene — Fri, 20 Jan 2012 03:33:19 +0000

Wonderful advice for any business owner/entrepreneur, too! Hostess was a favorite of mine growing up! Hopefully they’ll put these strategies into use.

Comment on Differentiation: It’s not just being different by Ed Roach

Ed Roach — Sat, 26 Nov 2011 17:35:08 +0000

Good article Michael.

I like to say that the positioning strategy must not only be different, it must make them (the customer) take the high ground and most importantly, it must resonate with the customer. Otherwise to be different for differences sake, is simply eye candy with no basis to drive sales.

Comment on Google+ – Google’s Fascination with Social Media by Alex Anaya

Alex Anaya — Fri, 25 Nov 2011 03:47:20 +0000

Alex Anaya…

I value the post.Really looking forward to read more. Awesome….

Comment on Make it Easy for the Reader by Lee McKnight Jr

Lee McKnight Jr — Tue, 15 Nov 2011 19:22:21 +0000

What a great post. Love that 5th paragraph. So true.

Thanks!

Comment on Make it Easy for the Reader by Anne

Anne — Mon, 14 Nov 2011 17:28:07 +0000

Thank you for this informative post. Working in government it is a constant struggle to keep our written documents clear and simple. I plan to keep this article on hand next time I have to explain the “why” behind my edits.