When 2010 began, I received several calls from prospective clients asking about building websites. This was the obvious place to start for most people when thinking about using technology to reach their consumers. In 2011, I have a wish for our clients, existing and new. I want them to think beyond just websites in conveying their digital messages. I want our clients to think not in terms of individual tactics, but in terms of a comprehensive digital strategy.
As we work with clients we look at the entire digital ecosystem.
(dig•i •tal e•co•sis•tŭm) - Complex web of digital touch points in which your target audience interacts. Includes everything from websites to social media pages to the strategy unifying the approach. It ensures that all of your online components work cohesively together. read more
Five Keys to Connecting with Employees
Professional communicators and marketers often struggle when talking to internal audiences. Our job is to communicate the organization’s message. We sometimes assume that employees are a dedicated group of people, hungry for information from higher up. That assumption can get us into a lot of trouble. Here are a few ideas that may help: read more