Authenticity isn’t a new term in marketing. Communicating authentically with your audience has always been important. Customers are savvy people, and sooner or later they uncover when companies are pretending to be something they aren’t.
With the explosion of social media, authenticity has become even more crucial. The perceived personal connection established through social media is very different from the somewhat faceless, one-way communication of traditional media. The personal, direct format of social media comes with the expectation of an honest, sincere exchange. read more

Gap’s Short-Lived Logo Revamp
You may have seen the latest branding faux pas in the headlines the past several days. You know. The clothier who pulled a Tropicana – now a buzz phrase for brand design flops. Since Gap revealed its new logo on October 4, the new mark designed by Trey Laird and his team at Laird and Partners has created quite a stir among brand loyalists and designers.
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