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Tag Archives: Advertising
How to Get 100,000 Online Video Views (without using Chimpanzees)
A client recently asked me if I could help her develop a “viral video” for her large industrial parts business. I asked what she meant by “viral video” and she said she meant a video with a low production budget that gets passed around the web and seen by thousands of viewers. I joked that [...]
Also tagged: video, Viral Marketing No Comments »
Negative Ads: Short-Term Gain, Long-Term Loss
We made it! We have been released from the torrent of negative political ads that poisoned our airwaves from coast to coast. Actually, it’s worse than that. Negative advertising taints our faith in government. When candidates and their supporters stretch, mangle and spin the truth to justify outrageous claims against their opponents, there are no [...]
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Selling Fear
What are you afraid of? Losing your job? Becoming insignificant? Facing something you’ve never done before? Falling out of (or in) love? Threats to your family’s safety? Becoming old and alone? Read that paragraph again. Most of us have a strong emotional reaction to those threats. That reaction causes physical changes. Our pupils dilate a [...]
My DVR’s Impact on Your Brand
OK, I admit it – I’m a fan of “American Idol.” (Yes, I know, here comes the grief!) When I can’t make it home at 8pm, I record the show on my DVR and watch it when I have a free minute. Honestly, I prefer watching it at a later time so I can skip [...]
Also tagged: Marketing 2 Comments
The Death of Spin
Like a wobbly top teetering toward collapse, the use of “spin” is slowly winding down. We’ve seen too much infomercial hype, too many politicians twisting the truth, and too many tabloid claims to believe everything we’re told. Sixty years ago, we were naïve enough to believe that cigarettes were good for us. Today, we take [...]
Also tagged: Brand, Marketing, Social Media No Comments »
Are you holding your campaigns accountable?
In the old days, advertising budgets were apparently bottomless. Companies poured money into funny, entertaining campaigns that won lots of awards for the agencies that produced them. Media buys were planned out months in advance, and adhered to for the duration of the campaign – no matter what. And clients were told that, somehow, someway, [...]
Also tagged: Integrated Communications, Measurement 2 Comments
Creating the Perception of Value