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    Tag Archives: Design

    Gap’s Short-Lived Logo Revamp

    Chelsie Markel

    You may have seen the latest branding faux pas in the headlines the past several days. You know. The clothier who pulled a Tropicana – now a buzz phrase for brand design flops. Since Gap revealed its new logo on October 4, the new mark designed by Trey Laird and his team at Laird and Partners has created quite a stir among brand loyalists and designers.
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    Design Thinking: Friend or Foe?

    Chelsie Markel

    Design thinking isn’t a new concept but the phrase has created some buzz and controversy in the last few years. My question is does it work well in a corporate setting? Some think it’s a no brainer. Others think it is a tough sell. Changing processes can be risky business until those processes are proven [...]
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