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Tag Archives: Marketing Strategy
What have you done for me lately?
Can the strength of your brand come from the longevity of your business? No one would argue that surviving business challenges for twenty, fifty, or even a hundred years is admirable. It certainly shows the ability to make sound business decisions and the agility to evolve with the changing needs of the market. It’s not, [...]
Also tagged: Brand, Brand Strategy, Branding, Marketing 6 Comments
The Social Overlay takes integrated communications to new level
Many of us follow certain planning models or methodologies when developing our integrated communications programs and campaigns. The fundamentals of best-practice strategic planning remain constant. But how we construct and choreograph our communications effort is changing. Our programs today must drive a bi-directional conversation. We know that creating engagement and collaboration with your prospects and [...]
Also tagged: Integrated Communications, Social Media No Comments »
The Brand Architecture Dilemma
Branded house or house of brands? Should a business focus on a corporate brand or deploy a host of individual product/service brands? There seems to be lot of debate lately within the blogosphere, and I wanted to add a few thoughts. The most recognizable sample of a house of brands is Proctor and Gamble (P&G). [...]
Also tagged: Brand, Brand Strategy, Strategic Thinking 4 Comments
Relationships are the Key to a Successful Social Media Strategy
I recently spent two full days at a client’s site, listening to first-hand accounts about the value the client has in offering its service to prospective customers. Listening to employee after employee, asking the same battery of questions again and again drove home one salient point for me: relationships are at the core of every [...]
Also tagged: Social Media No Comments »
Turning Change into Evolution
I would like to challenge “change.” We hear so much about change in business today. Companies continually put a positive spin on “change” in their organizations, but it often seems like those changes are reactionary, like they are a step behind.
Also tagged: Brand, Brand Strategy, Marketing, Strategic Thinking 6 Comments
A Great Time to be “Leader Watching”
Recently, I was sitting in the food court at the King of Prussia Mall. I’ve become quite accustomed to this; it’s what I do while my wife and daughter do what they do: shop. I had my laptop open and Starbucks beverage at the ready. I was working through emails, doing some reading, and, okay, [...]
Also tagged: Leadership, Management, Strategic Thinking No Comments »
ONE Silver Bullet