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Tag Archives: Marketing
A World with 60+ Million iPhones
How does your 2011 marketing plan account for 60+ million new iPhone users? Apple is projected to sell 60 million new iPhones in 2011. If you stacked all these phones one on top of another you would create a column 350 miles high. But of course these phones aren’t going into a gargantuan stack; they’re [...]
Also tagged: Mobile, video No Comments »
Negative Ads: Short-Term Gain, Long-Term Loss
We made it! We have been released from the torrent of negative political ads that poisoned our airwaves from coast to coast. Actually, it’s worse than that. Negative advertising taints our faith in government. When candidates and their supporters stretch, mangle and spin the truth to justify outrageous claims against their opponents, there are no [...]
Also tagged: Advertising No Comments »
What have you done for me lately?
Can the strength of your brand come from the longevity of your business? No one would argue that surviving business challenges for twenty, fifty, or even a hundred years is admirable. It certainly shows the ability to make sound business decisions and the agility to evolve with the changing needs of the market. It’s not, [...]
Also tagged: Brand, Brand Strategy, Branding, Marketing Strategy 6 Comments
Mining for Content – Internally
Let’s face it – feeding valuable content on an ongoing basis to your website, blog and other social media outlets can be a challenge. But there’s a resource at your fingertips you may not have considered. In working with clients, we find that marketing teams can be unaware of useful content generated and stored in [...]
Also tagged: Communications Programs 1 Comment
Selling Fear
What are you afraid of? Losing your job? Becoming insignificant? Facing something you’ve never done before? Falling out of (or in) love? Threats to your family’s safety? Becoming old and alone? Read that paragraph again. Most of us have a strong emotional reaction to those threats. That reaction causes physical changes. Our pupils dilate a [...]
Also tagged: Advertising 1 Comment
The Buzz About Buzz Marketing
At the end of a recent seminar, I was asked to define “buzz marketing.” I believe my response was something to the effect, “It’s viral marketing. It’s getting people to talk about your product or service. Buzz marketing is creating buzz.” I thought my definition helped to answer the question at the time, but when [...]
Also tagged: Social Media, Viral Marketing 3 Comments
Colleges and Universities Must Compete and Win on Brand Strength
Colleges and universities today find themselves in a hyper-aggressive competition to attract and retain students. Adult learners and traditional students see themselves as “buyers” of a higher-education product. They have different demands, different expectations. They want colleges and universities to serve their individual needs in curriculum, degree offerings, facilities and extracurricular activities. To compete and [...]
Also tagged: Brand, Higher Education 2 Comments
My DVR’s Impact on Your Brand
OK, I admit it – I’m a fan of “American Idol.” (Yes, I know, here comes the grief!) When I can’t make it home at 8pm, I record the show on my DVR and watch it when I have a free minute. Honestly, I prefer watching it at a later time so I can skip [...]
Also tagged: Advertising 2 Comments
Brand – Deliver Every Day.
Over the years, we’ve helped several of our clients develop their brands. We methodically step them through the process and work together to build a brand that is differentiated from the competition in a way that is relevant to their customers. Then we hand them their new brand and say “OK, good luck!” Not really. [...]
Also tagged: Brand No Comments »
In-Vehicle Marketing and Telematics