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    Tag Archives: Marketing

    Great Brands Begin Internally

    Michael Deiner

    For many marketing departments, the primary focus is on building a brand that engages the target audience to create awareness and generate interest. Budgets, research and strategies are all aimed at building a brand that speaks directly to the external people it’s intended to reach. But we can’t stop there.
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    Key Success Drivers: Customer Voice, Customer Experience

    Bill Kobel

    As marketers, customer retention should always be a priority in our brand, marketing and communications programs. Now more than ever, we need to be strong advocates for treating customers like gold. That’s an easy concept for all of us to endorse. But how do you embed it in the fabric of your organization? It begins [...]
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