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Tag Archives: Social Media
The New Face of Your Business on Facebook
If you admin a Facebook page for your company or organization, you have a newfound power to communicate. With a new feature now in preview, business pages will act just like individual pages, and that’s good news for businesses wanting to connect more deeply with their audiences. Currently, business pages are limited in how they [...]
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2011: A New Year’s Wish
When 2010 began, I received several calls from prospective clients asking about building websites. This was the obvious place to start for most people when thinking about using technology to reach their consumers. In 2011, I have a wish for our clients, existing and new. I want them to think beyond just websites in conveying [...]
Also tagged: Digital Marketing, Strategic Thinking 1 Comment
Latest Trends in Digital Marketing
November saw updates and changes for some of the big players on the Internet. These changes bring new opportunities for your digital marketing plan and strategy. LinkedIn Company Pages On November 1, LinkedIn began allowing users the ability to update and modify their company profile pages. Company pages allow organizations to showcase their latest career [...]
Also tagged: Digital Marketing 1 Comment
The Social Overlay takes integrated communications to new level
Many of us follow certain planning models or methodologies when developing our integrated communications programs and campaigns. The fundamentals of best-practice strategic planning remain constant. But how we construct and choreograph our communications effort is changing. Our programs today must drive a bi-directional conversation. We know that creating engagement and collaboration with your prospects and [...]
Also tagged: Integrated Communications, Marketing Strategy No Comments »
Authenticity – It matters now more than ever
Authenticity isn’t a new term in marketing. Communicating authentically with your audience has always been important. Customers are savvy people, and sooner or later they uncover when companies are pretending to be something they aren’t. With the explosion of social media, authenticity has become even more crucial. The perceived personal connection established through social media [...]
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Using Social Media to Create Transparent, Accessible Government
The Governor of Rhode Island, Don Carcieri, and his staff spent $2,670.30 on cell phone charges last quarter. How do I know? He told me right on his website. Visit www.RI.gov, the website of the Rhode Island state government, and you’ll see a brave use of social media to create remarkable transparency and access. Here’s [...]
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Social Media – Shows You the Money
Social media continues to be the quintessential hot topic that has people buzzing. Facebook and Twitter are household names and are often considered the primary online channels for businesses to reach consumers from a branding and marketing perspective. However, some companies are still cautious about entering this dynamic digital forum because it’s not directly answering [...]
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The Buzz About Buzz Marketing
At the end of a recent seminar, I was asked to define “buzz marketing.” I believe my response was something to the effect, “It’s viral marketing. It’s getting people to talk about your product or service. Buzz marketing is creating buzz.” I thought my definition helped to answer the question at the time, but when [...]
Also tagged: Marketing, Viral Marketing 3 Comments
Social Media Use: For the U.S. Air Force it’s a Benefit, not a Threat
In 1989 I asked my first boss, Rich, what he thought about the idea of communicating with clients through a technology that was the precursor to email. He told me that he did not think it was a good idea- it would prevent communication with clients from being properly screened. Hmmm? I wonder how many [...]
Tags: Social Media 2 Comments
The QR Code Craze