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Tag Archives: Social Media
Facebook Launches “Like” Button: Marketers Get Powerful New Tool
On April 21, Facebook announced a new feature which is big for marketers- it’s the new “like” button. This is a button that website owners can put next to products, articles, or features on their sites. When users click the button, a link to that page, article or product appears in their Facebook newsfeed for [...]
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The Death of Spin
Like a wobbly top teetering toward collapse, the use of “spin” is slowly winding down. We’ve seen too much infomercial hype, too many politicians twisting the truth, and too many tabloid claims to believe everything we’re told. Sixty years ago, we were naïve enough to believe that cigarettes were good for us. Today, we take [...]
Also tagged: Advertising, Brand, Marketing No Comments »
Relationships are the Key to a Successful Social Media Strategy
I recently spent two full days at a client’s site, listening to first-hand accounts about the value the client has in offering its service to prospective customers. Listening to employee after employee, asking the same battery of questions again and again drove home one salient point for me: relationships are at the core of every [...]
Also tagged: Marketing Strategy No Comments »
Making Sense of Social Media Marketing
Social Media is the most talked about marketing topic of the last several years. When Time Magazine ran a cover story called “How Twitter Will Change the Way We Live” (June 5, 2009) that was a sure sign that what was once a niche topic had become a major story. This is understandable based on [...]
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Is Social Media Right for Your Business? – Questions to Ask
This past year I’ve received a lot of questions about social media and how it can be used to accomplish an organization’s goals. The main question always comes back to: “Is social media right for my business?” To provide a solution to this question, I developed a series of questions. As you answer them, your [...]
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Managing Your Multiple Online Identities
So you’ve decided to get serious about using social media to promote your business. You want to use all of its power as a networking tool, you want to present yourself as an expert in your field, and you’d like to raise your firm’s profile within your community. Great. The first step is to define [...]
Tags: Social Media 5 Comments
Social Media Policy Enables Employee Brand Advocacy
A question that comes up over and over again when talking with clients about social networking media is, “How do we mitigate risk?” The truth is, people are already out there talking about your brand, whether negative or positive. You can be observers or participants when it comes to the crowded social media marketplace, but [...]
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Digital Marketing in 2010- Customers Want to Watch, Not Read
Among the many features of the new iPhone 3GS is the ability to shoot video and then easily upload that video to YouTube. You can do this on other smartphones too. This is going to accelerate your customers’ expectation that much of what is worth seeing on the web is in video form. Consider the following as [...]
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Give Them Something to Talk About
Everyone wants their brand to be talked about positively in social media. One way to accomplish this is by having content that engages your targeted community and inspires readers to comment on it and share it. Content can come in different forms such as blog posts, white papers, videos and innovative online promotions and sweepstakes.
Also tagged: Brand 2 Comments
Making Your Next Event More Social Than Ever