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    Tag Archives: Social Media

    Put the "social" in your social media

    Serena Fedor

    Social media is here to stay. Despite the seeming permanence of this new type of media, too many brands are using outdated approaches to communicate in this new space. They are viewing sites like Facebook and Twitter as places simply to advertise and are missing the engagement element – the true social piece – of [...]
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    The LinkedIn Twitter Partnership – The Big Idea

    Joe Tertel

    A few days ago, LinkedIn announced a partnership with Twitter that would allow you, with the check of a box or the addition of a hashtag (#in or #li), to sync your Twitter account with your LinkedIn’s status updates. You will also have the ability to add your Twitter account to your LinkedIn profile. OK, so [...]
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    Listen First, Tweet Later

    Serena Fedor

    At a recent gathering at the local Chamber of Commerce, the cocktail chatter I most often encountered was in the realm of B2B marketing and social media. Over half-full glasses of Chardonnay, they chattered away: “What is social media?” “Do I need to be blogging?” “Should I be on Facebook?” “Yesterday I tried to Twitter, [...]
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    Making Sense of Social Media

    John Walker

    Social Media has to be the most talked about marketing topic of the last several years. When Time Magazine ran a cover story called “How Twitter Will Change the Way We Live” (June 5, 2009) it was a sure sign that what was once a niche topic had become a cultural phenomenon. You may also [...]
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