Blog
Tag Archives: Strategic Thinking
The Brand Architecture Dilemma
Branded house or house of brands? Should a business focus on a corporate brand or deploy a host of individual product/service brands? There seems to be lot of debate lately within the blogosphere, and I wanted to add a few thoughts. The most recognizable sample of a house of brands is Proctor and Gamble (P&G). [...]
Also tagged: Brand, Brand Strategy, Marketing Strategy 4 Comments
Turning Change into Evolution
I would like to challenge “change.” We hear so much about change in business today. Companies continually put a positive spin on “change” in their organizations, but it often seems like those changes are reactionary, like they are a step behind.
Also tagged: Brand, Brand Strategy, Marketing, Marketing Strategy 6 Comments
A Great Time to be “Leader Watching”
Recently, I was sitting in the food court at the King of Prussia Mall. I’ve become quite accustomed to this; it’s what I do while my wife and daughter do what they do: shop. I had my laptop open and Starbucks beverage at the ready. I was working through emails, doing some reading, and, okay, [...]
Also tagged: Leadership, Management, Marketing Strategy No Comments »
2011: A New Year’s Wish