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Tag Archives: Viral Marketing
Viral Ads Raise Question: Who Really Owns Your Brand?
Most advertisers dream of the day their work goes viral. But the latest ad campaign to light up the internet wasn’t created by an advertising company … nor was it commissioned by the client it named. The situation, while far from common, demonstrates how the lines of brand ownership have blurred in recent years. “Historically [...]
How to Get 100,000 Online Video Views (without using Chimpanzees)
A client recently asked me if I could help her develop a “viral video” for her large industrial parts business. I asked what she meant by “viral video” and she said she meant a video with a low production budget that gets passed around the web and seen by thousands of viewers. I joked that [...]
Also tagged: Advertising, video No Comments »
The Buzz About Buzz Marketing
At the end of a recent seminar, I was asked to define “buzz marketing.” I believe my response was something to the effect, “It’s viral marketing. It’s getting people to talk about your product or service. Buzz marketing is creating buzz.” I thought my definition helped to answer the question at the time, but when [...]
Also tagged: Marketing, Social Media 3 Comments
Video on the Web- Its Value Is More Than Viral