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One Comment

  1. David Stewart
    Posted August 2, 2012 at 5:58 pm | Permalink

    It is funny how businesses approach marketing in the digital age. Particularly smaller brick and mortar businesses often are lost or ignore the digital. Particular problems arise when they fall into one of 3 categories:

    1. An I don’t need that attitude – maybe they don’t but if the competition has a good plan its probably going to take its toll

    2. A build it and they will come mentality – Regardless of what they are doing, there has to be an effort towards a goal, just slapping up a website or a Facebook page just isn’t going to do it.

    3. A hands off approach, similar to number two. You need a strategy and it may or may not include the digital world (it probably should) but it takes ongoing work, building relationships with customers, responding to feedback, etc. It’s not just putting an advertisement in the local paper anymore.

    Sounds like KYDEX is on the mark.

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