Brian Kelley has joined JPL as its new associate creative director. Kelley comes from Shelton Group in Knoxville, TN, where he helped direct teams to create lasting behavior-changing campaigns in the sustainability market. Top clients included Toshiba, Lowe’s, Bayer, and Johnson & Johnson. Prior to this position, Kelley worked as a senior copywriter for BBDO
We’ve all heard that content is king in today’s marketing world but before you attempt to launch your company’s content marketing program, you need to think about how it will help you meet your business goals. In this article published in Chief Marketer magazine, JPL Account Director Matt Kurowski explores the strategy behind content marketing.
Successful social media strategies may require an unfamiliar face to the planning team – your salesforce. Your sales team has the pulse of your clients and therefore, knows best what content will resonate. In this article in Strategy Magazine, JPL’s VP, Client Solutions explores how adding the perspective of the sales team can make your
JPL has added three new team members to its integrated marketing and media production teams. Jordan Roberts joins JPL as an account manager where he will manage client relationships, help build their brands and improve their businesses. Prior to JPL, Roberts was an associate business partner at Neiman, where he worked closely with clients and