Challenge
Lancaster Bible College asked JPL to help shape a brand that would heighten awareness about its premier academic offerings. The message was simple: no other college better prepares you academically and spiritually to serve God and help others in your personal and professional lives.
Solution
Employing a thorough brand strategy process, JPL uncovered Lancaster Bible College's differentiation from competing institutions. JPL positioned LBC as the college that best prepares students academically and spiritually to serve God and help others, personally and professionally. Every touch-point supports this positioning, and communicates the real impact Lancaster Bible College has on the life journeys of its students.
