Challenge
Tapco, a leading manufacturer of innovative building products, called on JPL to create a website that offered one seamless experience, uniting corporate and its eleven brands. Defining a corporate message and website mission, devising an online platform, and generating quality leads were among the challenges. The key to reaching those goals and others was implementing a nimble content management system to complement the messaging.
Solution
The upgraded brand sites have had an average of 25-50% more visitors. To date, a substantial number of leads have been generated across six brand sites that have gone live. And there has been a dramatic increase of crossover traffic between brands, helping to raise brand awareness and cross-sell products.