Building brands with solid strategy. Bill has played a key leadership role in growing JPL from a successful production company to a full-service, integrated communications firm. He manages the company’s strategic client offerings, including brand strategy, digital marketing strategy and campaign planning.
Bill began his career in corporate marketing more than two decades ago, and prides himself on making sure the brand promise and pillars are embedded in all facets of a client’s business. His conviction is that brand is only successful when it connects with the client’s audiences at every touch point, and must be woven into the very fabric of their organization. Bill lends his professional expertise to the community as chairperson of the board of directors of Central Pennsylvania College, and is a member of the American Marketing Association.