Finding the right words to get people to act. With a background in theater and television, Michael is no stranger to the art of storytelling. And he believes that simple, direct and authentic copy is the way to capture the audience’s hearts, mind and business.
In addition to leading JPL’s growing team of in-house and freelance copywriters, Michael is also a hands-on scribe, providing content, messaging and concepts for integrated communications programs and campaigns. Starting out at JPL in 1991 as a writer, producer and director, Michael has helped hundreds of the firm’s clients make creative use of words, images and media to accomplish their goals. Michael is a member of the International Association of Business Communicators and indulges his lifetime love of theater by serving on the Artistic Committee for Hershey Area Playhouse.