Getting the word out to the world. Susan is responsible for JPL’s internal strategic marketing, public relations, community relations, social media and advertising. Before joining JPL in 2005, Susan was a local TV news anchor and reporter, a radio talk show host and PR executive. So she understands what makes reporters tick, providing meaningful stories that will pique the media’s interest in JPL. Susan also leads JPL’s social media efforts, driving channel, blog and website messaging. And she champions JPL’s internal culture, assuring messages, milestones and triumphs are relayed to the troops. Susan also holds leadership roles with a number of civic and non-profit organizations including the Downtown Hershey Association, Hershey Rotary Club and Hershey Symphony Orchestra. She also serves as an elected official in her community.